Tegenwoordig moeten voetballers vooral stoer zijn en heel boos kijken in voetbalreclames. Eind jaren negentig was dat wel anders. Humor was toen veel belangrijker in de advertenties en spelers werkten daar graag aan mee. Zo had Reebok, destijds nog een heel grote speler op de voetbalmarkt, de campagne “There are other boots. But then there are other careers.” De vijf voetballers die figureerden in die reeks hadden een gewone baan omdat ze in het verleden niet voor Reebok schoenen hadden gekozen. Zo werkte Dennis Bergkamp in een kaasfabriek, Andy Cole in een friettent als assistent,  was Ryan Giggs bloemenverkoper langs de snelweg, Peter Schmeichel varkensboer en Raúl visser.

 Reebok Dennis Bergkamp

“It was my 12th birthday. My father gave me a choice – a pair of Reebok football boots or a new train set. I have never regretted taking the train set.”
Dennis Bergkamp, Cheese Packer, Amsterdam, Holland

soccerfanshop.nl

 

Reebok Andy Cole“I was going to buy a new pair of Reebok boots. But my friends talked me into buying fireworks instead. What’s it called? Peer group pressure?”
Andy Cole, Chip Shop Assistant, Nottingham, England

 

Reebok Ryan Giggs

“I was about 15, I think. My mum gave me the money to buy some new Reebok football boots. But on the way to the sports shop I decided to get a cheaper pair so I could take a girl to the pictures.”
Ryan Giggs, Flower Seller, Cardiff, Wales

 Reebok Peter Schmeichel

“I sometimes wonder what I could have achieved if I had bought some good quality Reebok training kit instead of that cheap nylon rubbish.”
Peter Schmeichel, Pig Farmer, Gladsaxe, Denmark

 Reebok Raul

“I’d asked my mother for a pair of Reebok football boots, but she came back with a cheap plastic pair. She was sure I’d get bored with football after a few months.”
Raul Gonzalez Blanco, Fisherman, Murcia, Spain